Google Agency Toolkit: Helping Agencies Create and Optimize Online Campaigns

Sometime last week, Google decided to put up a page — looks like a delicious.com account with bookmarked of Google services — containing useful Google tools that agencies can use within a certain phase of search engine marketing campaign.

Google Agency Toolkit

Google Agency Toolkit is a collection of tools classified according to the different stages (planning, placement, creation and measurement stages) of an online marketing campaign.

Plan – Helps you uncover ideas and insights for your marketing strategies.

Place – Helps you control where and how your ads will appear

Create – Helps you build successful online marketing campaigns

Measure – Helps you gauge the performance of your campaigns.

There you go, I hope that campaigns will now be run even more efficiently and more cost-effective with these free Google tools available to us who manage campaigns.