If you’re a webmaster whose website visitors are interested in reading the latest news, Google may be able to help you address those interests. Google just announced through its AJAX API blog that Google News can now be incorporated on websites so visitors don’t have to leave a website to read the latest news.
You can customize what kind of news reports you’d like to see (Technology, Oddities, Entertainment, etc) or specifics (Barack Obama, Star Trek, Phoenix Suns). I see it as similar to Google Alerts that only serve specific information that we prefer.
But this Google News add on also poses new challenges to us webmasters. If visitors click on the news, they effectively leave the site as they land on the news story, hence cutting their stay on our websites. However, it should not be treated as a threat, rather an opportunity to improve our website content.