Google, Yahoo!, Baidu Lead Asia Search Volume

Google, Yahoo and Baidu have found themselves atop Asia’s search rankings, with Korean Internet users looking for information most often, a comScore survey released Tuesday said.

Google Sites led the region with 39.1 percent of all searches conducted, followed by Yahoo! Sites (24 percent) and Baidu.com (16.7 percent).

Google led the region with 39.1% of all searches in April 2008, followed by Yahoo with 24%. Baidu ranked third with 16.7%, and was the highest-ranking Asia-based search engine, one of five that appeared in comScore’s top 10.

Among Asians, Korean Internet users conducted the most searches during the month, with an average of 103.5, followed by users in Japan with 102.6, and Singapore with 100.9. Chinese searchers were the largest as a group, with 82.8 million. Japan came second with 60.05 million, then India with 28.1 million.

Searches conducted from public computers, such as those found in Internet cafes and those made from mobile devices including PDAs were excluded from the results.

Five of the Top Ten Search Properties are Region-based Engines
Although Google Sites and Yahoo! Sites captured the majority of the search share in the region, five of the top ten search properties are local country entities, including China’s Baidu.com (16.7 percent) and Korea’s NHN Corporation (5.3 percent), which owns search engine Naver.com. Chinese properties Alibaba.com Corporation, Tencent Inc., and Sohu.com Inc., which host Internet-search functionality although they are not strictly search engines, rounded out the list of key local players.

China Accounted for the Most Searches among Asia-Pacific Countries
More than 82 million Chinese Internet users conducted 6.2 billion total searches in April, an average of 75 searches per searcher. Interestingly, Japan’s 60 million Internet searchers conducted nearly the same number of searches (6.1 billion) as the 82 million Chinese searchers, a result of the heavier search volume per person in Japan (102.6 searches per searcher). Korea (104 searches per searcher) and Singapore (101 searches per searcher) also exhibited notably heavy search volume per person.