Google’s Page Reinclusion Defined

When our website is banned for specific reasons, we still have a chance of getting our sites back within search engine results circulation. But what if our site previously enjoyed first page presence and received tremendous amount of traffic, does it mean that Google is going to reinstate our site back to where it previously perched?

An interesting take is tackled by folks at Search Marketing Gurus.

Google’s Reinclusion Request isn’t for requesting Google to put your website into the “top ten” or on “the first page” for certain keywords. If it were only that easy, everyone would be flooding Google every minute of the day.

This process must not be understood the same as Yahoo! Paid Inclusion which are more targeted to businesses or sites that are newly launched.

The sites that must apply for reinclusion are those that have violated Google Webmaster Guidelines, a list of best practice webmaster tasks when maintaining their pages as well as optimizing them for search engines. This means that sites must be currently penalized at the time of application. And when we said penalized, these sites used to be indexed by search engines and have now disappeared by virtue of the penalty.

This must be made clear amidst a variety of tales that surround the topic:

  1. That Google allegedly asked asks applicants for reinclusion (read: offending webmasters or or marketing managers to admit guilt before getting reinstatements. In effect, everyone whose sites are banned have no choice but to admit being a spammer even if the offense wasn’t consummated.
  2. Google reinclusion requests from delisted sites are somehow not getting the attention they deserve.
  3. MSN has a clunky website reinclusion feature.
  4. The version from Yahoo! works faster and is more efficient.
  5. Many site owners think their websites are banned instead of having a technical issue. They immediately proceed to search engines pleading their case in order to be reinstated. If search engines did not ban them in the first place, requests could end up unanswered.
  6. Do website owners who purchased domains that were previously banned in Google Adsense terms have the right to ask for reinclusion?
  7. A penalty or filter? Sites that weren’t actually removed from search index have noticeably dropped a certain amount of slots from the top rankings (from 1 to 31 or from 8 to 38). Are these type of phenomenon covered by the reinclusion tool?
  8. Does Google enforce this whole thing when it was previously caught cloaking its own pages?