Hong Kong Search and Social Media Workshop Apr 29-30

After I wrote about a seminar coming up in September, organized by SES, there’s another SEO event in town at the end of this month. The 2-Day Practical Workshop on Search Engine Marketing and Social Media tackles two of the hottest online marketing platforms to improve brand visibility and quality of business leads.

Backed by popular SEOMoz crew (Gillian Muessig, SEOMoz’s CEO and co-founder has confirmed attendance), this workshop — to be held on the 29-30 April at Excelsior in Causeway Bay — covers the following topics:

Beyond Traditional Search Marketing
Leveraging social media and accessing video & local search

Search Engine Optimisation
Maximising page rankings while harnessing real-time and universal search

Pay-per-click (PPC) Advertising
Using keyword research for effective bid management

Customer Conversion
Translating online inquiries to purchases with conversion chain influencers

Metrics, KPIs and ROI
Measuring SEM effectiveness with affordable web analytics tools

Online Branding & Reputation Management
Generating positive conversations and mitigating negative results

Exploring Mobile Search
Establishing a foothold in this upcoming search platform

Creating a Marketing Mix
Multi-pronged marketing approach with SEM and social media

Managing and Maintaining SEM
Tactics to implement and review your SEM campaign

Outlook of SEM in Asia
Capitalising on regional trends and overcoming differences across borders

With such great lineup of topics and a reputable backer, I won’t be surprised if the cost would approach HK$10K for this two-day event.