How Not To Project Your Brand Online
Reputation can be a key to success or ruin the whole business. If we have a website, we better ensure it does us a favor and not blemish our image. Especially if we try to preach otherwise.
This is what could happen to a website of a marketing company in Hong Kong that aims to promote its services online. How can we persuade clients to give us business when they see our website have the following “features”:
1 Display spelling and grammar errors
As humans, we are not perfect but let’s not try to show how easy it is to make mistakes.
2 Waste people’s time
Splash pages are so old fashioned and serves one constant purpose: waste your visitors’ time.
3 Pretend your website is not under construction
Broken links, missing pages. If they can do it on their site, maybe they can do the same to clients.
4 Copying content without giving back proper credit
If we think that the statement:
“You cannot improve what you cannot measure. Email marketing is trackable, measurable and hence improvable.”
is a very cool one and decide to copy it from someone’s work, at least we should credit where credit is due.
5 Can’t do the job
How can we do online marketing if we can’t even get our website get into Google?
Disclaimer: I don’t know anyone at this company. This blog is intended to educate and not desecrate.