Google AdSense is one of the most stable sources of income online. If you have a good niche, and publish unique content consistently, income will grow soon as more visitors come by.
But there are a few things that can expedite your road to bigger income when performed properly.
1. Choose topic / niche from a higher paying industry.
AdSense crawler scans pages and identifies which relevant ads will be displayed. Google AdWords Keyword Planner is a good tool to determine which keywords have expensive bid rates and can be used as main theme keyword in your article. Of course the topic should still be in line with your chosen niche.
So if you haven’t decided which theme your website should feature, pay Google AdWords Keyword Planner a visit first.
2. Choose topic that’s interesting to visitors from countries with higher cost per click.
In addition to choosing a topic in a higher paying industry, it it’s also important to know where do visitors and consumers of such content come from. In general, visitors from countries like United States, Canada, Australia, United Kingdom and continental Europe pay higher cost per click than elsewhere.
For illustration purposes, if property is your chosen niche and you’d start developing a series of topics about this theme, obviously properties found in United States, Canada or Australia will likely appeal to visitors from these locations. So you need to prepare unique and well-researched articles that feature say, a list of well-designed properties in Malibu Beach, Santa Monica or Bondi Beach complete with photos and property description.
3. Select highest paying ad sizes.
There are numerous studies that indicate which ad sizes perform better than others. Under Google AdSense’s Optimization Tips, 336×280, 300×250 and 728×90 are among the most successful ad units — meaning they yield better rates and attract higher click through rates.
4. Position ads prominently.
It’s not enough that ads are visible on your web page. They must be prominently located so at first glance, they capture the attention of visitors. So this likely would be in the section right after the page loads (above the fold). Ads placed below the fold — visitors need to click to view that section — are less likely viewed and understandably attract fewer clicks.
Although there are identified sizes that work well, they should also match well with the page layout and do not appear obtrusive to user experience.
5. Blend ads with content.
Without attempting to deceive or disrupt visitors, ads should be placed so they naturally blend in with content. Examples include creating similar text typeface or coordinating colors to match with content body. This is because visitors are likely put off by ads (a phenomenon called ad blindness).
6. Avoid over-placement of ad units.
Not only this violates the AdSense terms that may result in suspension of ad placement or worse, cancellation of account. Having few ads might mean better opportunity to read content and possibly serve higher-value ads that pay more.
Readers are aware what is an ad and what’s not, and many consider ads a nuisance in their user experience that ad blockers were created. So there’s no point filling our website with ads if anyone who reaches the landing page leaves immediately, hence you losing the opportunity to make money from the post.
To track the success (or otherwise) of changes you made in case you try any of these recommendations, make sure to compare not only the entire revenue numbers but also on granular levels such as by country, ad sizes or cost per clicks.