Sometimes we still see spam pages on search engine results. That’s possible because millions of new pages are created on a daily basis and large portion of these contents are questionable / spammy in nature. While new contents don’t usually appear on search results immediately, certain types of content that has date relevance such as news or blog posts appear minutes after they are published.
Search engines and spammers constantly play the game of hide and seek, cat and mouse affair. Sometimes the mouse can get away, and in the case of spammers, their pages show up on search results. Even if Google is huge, it can’t handle the whole thing (identifying and catching) on its own. Which is why Google is asking for help from users. Hidden text or any deceptive methods are frowned upon by Google:
We think that’s a bad thing, and so we request that, if your Google search returns a result that you suspect is spam, you please let us know by using this form. We thoroughly investigate every report of deceptive practices and take appropriate action when we uncover genuine abuse. In especially egregious cases, we will remove spammers from our index immediately, so they don’t show up in search results at all. At a minimum we’ll use the data from each spam report to improve our site ranking and filtering algorithms, which, over time, should increase the quality of our results.
For us who are not familiar on how to report spam, SE Roundtable revisits the request from Google, and here’s the link:
Every time we find a questionable site ranking higher than what we expected (not just ranking above our sites), let’s take time to report it. After all, it’s we, the users who will benefit from improved search result quality.