In Hong Kong there is a movement aims to fight e-mail spam. But I guess some organizations are really desperate to gain fans that even spam laws can’t deter them from attempting to reach such “business objectives”.
In one e-mail I received, I learned I am an ICGer. I used to be called IGer (Ion Global geek) but that’s in the past. Now someone would like me to adopt the name ICGer.
I haven’t heard what is I Consulting Group’s business prior to receiving the “ICGers September Newsletter“. And just like my previous post about an SEO company trying to win business by sending everyone e-mail with egregious guarantees, this one qualifies as spam e-mail. It sends e-mail to an unintended audience under the false pretension that these are their opt-in subscribers.
Spamming in Hong Kong is strictly business. Which means e-mails rarely contain random set of characters and notably abused words such as cialis, viagra, home mortgage, free loans and the like. These e-mails contain serious matter about a company’s operations such as monthly newsletters, advertisement and even useful tips. This makes unwilling recipients feel they really subscribed to the newsletter and won’t mind receiving another one in the future. Nice try I Consulting Group.
If you bought an e-mail list from a third-party vendor or got your list from your in-house marketing team who did the collection for you, then either of the two should be dismissed for poor audience targeting.
I am in the IT industry so you think I like to read your newsletter which mostly contains advertisement of your products, concealed under the guise of “IT Tips for the Month” on basic keyboard shortcut techniques. You can’t even find a better topic to begin with. By the way, it’s funny you are using the Mid Autumn Festival as a reason to offer promotional sale for Lenovo and IBM ThinkPad Notebook. What’s next, Chung Yeung Special Offers for Genius Mouse?
What pushed me to publish this piece even further was because when I tried to unsubscribe (okay, I acted as if I subscribed to their newsletter) by clicking on the link at the bottom of the e-mail.
I was greeted by the geeky:
Warning: fsockopen() [function.fsockopen]: unable to connect to sparrow.i-cg.com:25 (A connection attempt failed because the connected party did not properly respond after a period of time, or established connection failed because connected host has failed to respond. ) in C:\Program Files\xampp\htdocs\public\mt2\mailer\class.smtp.php on line 105
Error in sending Unsubscribe Email!
That’s right Mr E-mail Server. It should generate an error because I did not subscribe to this newsletter at all!
For a company that offers IT Outsourcing and prides itself the benefits of engaging in such business model, that is simply unacceptable.
I’ve had enough of this spam e-mails in my Inbox. I’ve switched from Outlook to Thunderbird and used Gmail to cut time dealing with these pests. And once in a while, e-mails like I Consulting Group’s pass through undetected. Lucky you, I just made an unpaid publicity out of your efforts. Negative publicity is still publicity, right?
I hope you’d stop sending e-mails to people who did not subscribe to your newsletters and stop buying e-mail lists if you did or planned to do so. Why am I spending time writing about you? It’s because I am hoping my blog post will help explain spam’s adverse effect to productivity.
Heck, I am even late for my squash appointment this morning.