In Premature Love With Google Analytics

Just hours after the release of Google Analytics, I immediately signed up and registered Singles For Christ Hong Kong as my initial website to measure stats.

As a web stats freak, I am always fascinated with the information displayed on various aspects of a web site: how did a visitor interact with the content, which referrer delivered the most traffic, which keyword was often used in locating the site, and so on.

Google Analytics is actually Urchin which was bought by the search engine giant early this year, and adjusted the fees a month after acquisition. Not much news was heard about the product until its release as a free product. We in the office thought of changing our web traffic analysis software but good thing this new offer from Google is quite satisfactory. 24 hours after installing it, the data began appearing and it’s very interesting.

I wonder what will be the impact of this to other products like WebTrends and Clicktracks which are sold at least $495. Google Analytics has traffic limits being a free service. But most users won’t worry since the threshold value is pegged at 5M, something that’s quite unreachable monthly for smaller sites like Google Analytics, I immediately signed up and registered Singles For Christ Hong Kong. After Google Desktop, Google Earth, Google Talk, and now Google Analytics, what’s next?