Hong Kong, December 3, 2007. iProspect, the Original® Search Engine Marketing Firm®, today announced the launch of iProspect Hong Kong, iProspect Malaysia, and iProspect Singapore. The new offices are part of iProspect’s continued worldwide expansion designed to offer marketers a seamless global search engine marketing solution.
The launch of these new offices – along with the recently launched iProspect Australia – positions iProspect to dominate the Asia-Pacific region as the premiere search engine marketing (SEM) offering.
“Search engine marketing is one of the most effective — yet most overlooked — marketing tools available,” said Patrick Stahle, CEO, Aegis Media Asia Pacific. “It has tremendous power to reach out to the massive Internet population in a targeted and cost efficient manner. The launch of iProspect operations in Asia allows for seamless integration with other Isobar agencies, and will provide the most strategically integrated communications offering in the region.”
Founded in the U.S. in 1996 and acquired by Aegis plc in 2004, iProspect is part of Isobar, a global network of leading digital agencies. Recognized as a pioneer in the industry, iProspect has developed sophisticated, proprietary technologies that far exceed the tools available locally. The search engine marketing firm has also developed rigorous training and certification programs for its search professionals, and the 50+ team members at the three new locations are all iProspect-University-trained, with global support services in place.
“Our expansion into the Asia-Pacific market spells opportunity for marketers in this region,” said Fredrick Marckini, Chief Global Search Officer, Isobar, and founder of iProspect. “Now – for the very first time — marketers in this region will have access to a world-class search engine marketing solution, including the tools, training, and techniques developed by iProspect over the last 12 years.”
In addition to its Asia-Pacific presence, iProspect also has offices in Boston, San Francisco, Spain, Sweden, the Netherlands, Denmark, Norway, and Hungary.
“We believe that search engine marketing will be an essential element of mainstream marketing,” said Barney Loehnis, network director of Isobar Asia Pacific. “In the U.S., spending on search engine marketing is up 62% and is expected to continue to grow (Source: SEMPO), and in Asia, search will be 30% of digital budgets by 2010.” Loehnis continued, “Despite the fact that 70% of Asians are Internet users, companies are slow to tap into the power of search engine marketing simply because of a lack of awareness and/or misconceptions they have about search marketing. Early adopters of SEM are able to rapidly grow their business by utilizing its power while cutting advertising waste in terms of cost and reach.”