Another Example Why Meta Description is Important

Occasionally, we find search results that contain browser compatibility warnings within search result snippets. Such information is helpful ONLY when the visitor decides to click on the link and found out that the browser he or she is using is not supported by the website. But until that happens, the visitor doesn’t need such notice. Instead the website should describe its content so the visitor can judge whether this is the page he or she is looking for.

Hey, I am using Google Chrome already!

Hey, I am using Google Chrome already!

If search engines cannot find Meta description values, they’ll scan the rest of the page for text values. In many cases, error text on browser incompatibility is located towards top of the page so it’s likely captured as search result snippet. The best way to deal with it is to ensure Meta description is present on every page within the site.

Yes, even Google can get it wrong. Websites can’t determine the browser of their visitors until they visit the site.

Or maybe that the page in question — Chrome Web Store — requires this specific browser before a visitor can make use of its content. But even then, the messaging should lean towards Chrome as a required browser rather than issuing an error without prior knowledge of the visitor’s browser.