Microsoft Says its Web Search on “Positive Trajectory”
Microsoft Corp. said on Monday its Web search business remains on a “positive trajectory” with plans to roll out several updates over the next 12 months.
Kevin Johnson, president of Microsoft’s platforms and services group, said the company is building on momentum after its Windows Live Search gained market share over competitors in the quarter ended in June.
“Over the next 12 months, we’ve got a very aggressive engineering plan with multiple releases of search coming forward. So, I think we are on a positive trajectory,” Johnson said in an interview.
Microsoft lags far behind Google Inc. and Yahoo Inc. in Web search, the most lucrative slice of a rapidly growing online advertising market. My Google Analytics reports show leaders Google and Yahoo! showing the way while Microsoft’s Live Search, along with Ask and other search players are fighting for scraps.