New Google Analytics Feature: Custom Segments

Google Analytics just got even better!

Thanks to Google’s Analytics Evangelist Avinash Kaushik who helped grant me access to the new GA features, I am able to test the powerful new features. Actually there are seven new features released by the Google Analytics team. However, what caught my attention are two of them, Custom Reporting and Advanced Segmentation.

As good as Google Analytics is, I also have things that I don’t like about it in the past. Like for example, when I make filters, it’s like a trial and error process, something I would not know if I make a mistake until the next day. If I get it right, I’ll proceed to the next challenge. But what if I get stuck to that regular expression mayhem? Now, hopefully this issue will be addressed by real-time testing.

Even before I start accessing these two, there are signs of the new features that show up in my dashboard, notably marked in red letters, “Beta” are attached to three items (maybe my account doesn’t get all new features, some of which are in private beta).

Google Analytics Dashboard

The first report marked with Beta I’d like to describe is on the upper right part of the dashboard, which shows advanced segments. These segments allow graphical comparison among visitor segments such as new visitors, returning visitors or visitors referred to the site through search engines. However, if I want to find out a specific segment say, visitors coming from Hong Kong, I can now add a custom segment to produce this one.

Advanced Segments at Google Analytics

Advanced Segments at Google Analytics

As mentioned above, I am more interested about visitors from Hong Kong: how many among my daily visitors are from Hong Kong? So I create one custom segment called “Hong Kong Visitors” as follows:

Hong Kong Visitor Segment

Hong Kong Visitor Segment

So after I added this custom segment, I can now add “Hong Kong Visitors” to “All Visitors” (blue) and “New Visitors” (orange) in the graph by simply clicking on the checkbox on its left and click “Apply” button below.

Custom Segments Added

Custom Segments Added

This will produce a graph with three segments aligned to each other.

Dashboard with Hong Kong Visitors

Dashboard with Hong Kong Visitors

That’s it for now, gotta meet someone. I’ll update again later.