There is a recent investigation on the case of anchor tag’s “nofollow” attribute wherein it indeed passes some link love. It is widely perceived that links that contain “rel=nofollow” on hyperlinks commonly found in guestbooks or blog comments does not pass link juice to the linked site.
The history of this anchor attribute started when Google Bowling was prevalent (remember the phrase “miserable failure“, “pekeng pangulo” and other political Google Bombs?). Google’s preference to properly placed anchor links was revealed when links that contain specific phrases point to certain sites were ranked highly on its organic results.
To counteract this artificial linking, this “nofollow” tag was conceived.
Google’s blog entry in January 2005 provides a basic understanding of the new directive being adhered to by search engines.
So everyone seems to think that it works. After all, it’s the search engines that proposed this one, and it’s the search engines that implements it through its algorithms.
The result shows that the entry appears within the top results, and that indicates Google’s respect for the page, despite having the “nofollow” attribute embedded in it.
This result created a minor buzz and it will be a bit interesting what search engines have to say about it. A minor choke, perhaps?