Oasis Airlines Birthday Website Anomaly

I think one of the reasons why Hong Kong is still behind in adopting search engine marketing is because of the apparent lack of confidence on the part of website owners. It could be because the SEO campaigns they are running aren’t yielding enough success to drive them to the next level. Why should companies spend on a new platform if it isn’t trusted enough as much as outdoor media and other traditional media?

Oasis Airlines Birthday Website Anomaly

Once upon a time, an airline was born. Its name is Oasis Hong Kong, the world’s first low-fare, long-haul airline. In other words, within the pack of no frills airlines, this is the only one that boasts of seven-hour flights or longer. Recently, it launched its birthday website www.happybirthdayoasis.com.

The main issue here though is not about the domain structure of the Oasis Hong Kong main site. It’s about the way www.happybirthdayoasis.com was built.

The site was elegantly built, right? Yes, I’d agree. But underneath the pleasing aesthetics that highlight the birthday bash of our beloved airline is the apparent rip off by its web agency, i2 Company Limited. You’d never recognize where is the anomaly until you dig deeper.

Extraneous Coding

As if these folks are inventors, i2 Company Limited have come up with new meta tags found in their website. Look at www.i2hk.com and look at the source code. Wow, classification is now a new standard!

But I won’t care because it’s their website, it’s their call. The extraneous coding I am referring to is the code you’ll see at the bottom of the www.happybirthdayoasis.com source code. You will see the following:

<table class=”t-seo” width=”0″ height=”0″ cellpadding=”0″ cellspacing=”0″>
<td align=”center” class=”a”>

<h1 class=”t-seo”>This web site is designed by i2 company limited :</h1>

<a href=”http://www.i2hk.com” target=”_blank”>Web Site Design,</a>
<a href=”http://www.i2hk.com” target=”_blank”>Web Site Structure Design,</a>
<a href=”http://www.i2hk.com” target=”_blank”>Interactive Motion Graphic Design,</a>
<a href=”http://www.i2hk.com” target=”_blank”>Online Branding Design,</a>
<a href=”http://www.i2hk.com” target=”_blank”>Content Management System,</a>
<a href=”http://www.i2hk.com” target=”_blank”>Search Engine Optimization</a>
<a href=”http://www.i2hk.com” target=”_blank”>Online Marketing</a>
<a href=”http://www.i2hk.com” target=”_blank”>Online Advertising</a>
<a href=”http://www.interactive-2.com” target=”_blank”>Web Site Design,</a>
<a href=”http://www.interactive-2.com” target=”_blank”>Web Site Structure Design,</a>
<a href=”http://www.interactive-2.com” target=”_blank”>Interactive Motion Graphic Design,</a>
<a href=”http://www.interactive-2.com” target=”_blank”>Online Branding Design,</a>
<a href=”http://www.interactive-2.com” target=”_blank”>Content Management System,</a>
<a href=”http://www.interactive-2.com” target=”_blank”>Search Engine Optimization</a>
<a href=”http://www.interactive-2.com” target=”_blank”>Online Marketing</a>
<a href=”http://www.interactive-2.com” target=”_blank”>Online Advertising</a>
<a href=”http://www.web-design-hongkong.com” target=”_blank”>Web Site Design,</a>
<a href=”http://www.web-design-hongkong.com” target=”_blank”>Web Site Structure Design,</a>
<a href=”http://www.web-design-hongkong.com” target=”_blank”>Interactive Motion Graphic Design,</a>
<a href=”http://www.web-design-hongkong.com” target=”_blank”>Online Branding Design,</a>
<a href=”http://www.web-design-hongkong.com” target=”_blank”>Content Management System,</a>
<a href=”http://www.web-design-hongkong.com” target=”_blank”>Search Engine Optimization</a>
<a href=”http://www.web-design-hongkong.com” target=”_blank”>Online Marketing</a>
<a href=”http://www.web-design-hongkong.com” target=”_blank”>Online Advertising</a>

We don’t have to look at the source code to see the anomaly unfold. If you’re using Firefox and have the web development plugin, you can try pressing CTRL+SHIFT+S to see something at the bottom of the page. And I might add, what is the purpose of this page?

This occupies about half the entire source code provided. It’s like getting a free promotion for i2 Company Limited and its allies, probably without asking the airline company for such favor.

JavaScript Redirection

The site employs JavaScript redirection to go to the designated page http://www.happybirthdayoasis.com/index1.html from http://www.happybirthdayoasis.com/. This isn’t the best redirection around, when we talk about SEO. It used to be fine a few years ago until unscrupulous webmasters learned to play tricks with search engines. Search engines then fought back and considered META and JavaScript redirects as undesirable redirection methods.

We can try the redirection check ourselves using WebConfs.com. Just enter the URL http://www.happybirthdayoasis.com/ and see the result.

Proof of Case and Further Actions

This action deserves some serious consideration because Google has been encouraging the public to help out in eradicating spam pages by reporting them. How do we know this is a spamming practice? Let’s read together the Webmaster Guidelines where hidden links and sneaky redirects are explicitly prohibited.

It is possible that even before all the fanfare ends and all gifts to Oasis on her first birthday are opened, the greeting website could disappear from the web.