SearchCast: Paid Search for Big Sites, Big Brands
It will be held on Thursday, January 10, 2008 – 1:00 PM EST (10:00 AM PST), which means it is early morning of Friday, 11th of January 2008.
This will be ideal for search marketers who manage accounts of big brands (and big sites they own) and want to take advantage of the opportunities presented by paid search.
Chris Sherman will be hosting the webcast as he looks at how large organizations with complex websites and important brands can effectively implement paid search advertising campaigns.
Here are a few of the topics he will be discussing:
* How to create portfolios of keywords that connect with searchers at every point of the brand engagement process, from initial awareness and consideration through conversion and lifetime commitment
* How to use paid search as a complementary strategy with natural search engine optimization efforts to enhance brand awareness
* How to effectively orchestrate diverse teams with potentially competing goals to create a globally aligned search marketing effort