Google seems to be more clearer in terms of how it defines search engine optimization (SEO). It even provides a list of possible tasks SEOs do, even if I don’t consider the list a comprehensive one:
* Reviewing and providing recommendations on your site content or structure
* Content development
* Managing online business development campaigns
* Keyword research
* SEO training
In an effort to improve how it describes SEO, Google has sought the input of readers. The article is definitely a good guide for companies seeking SEO services. One of the things Google preaches (most notably through its spam czar Matt Cutts) is avoid paying for links. Dave Naylor has a technique for Google to chase these paid link practitioners (zeroing in at Text Link Ads) although quite a number of readers (through comments) expressed skepticism with this approach.
More about Google: it’s now able to crawl Flash pages more effectively, thannks to an assistance from Adobe. Before, Google has explicitly warned against using non-text based content such as Flash:
Flash and Silverlight (like other rich media formats) are inherently visual, which can cause some problems for Googlebot. Unlike some Internet spiders, Googlebot can read some rich media files and extract the text and links in them, but the structure and context are missing. Also, rich media designers often include content in the form of graphics, and because Google can’t detect words included in graphics, it can miss important keywords. In other words, even if we can crawl your content and it is in our index, it might be missing some text, content, or links.
Even with the new update on Google’s ability to crawl Flash content, I still am not convinced it is the time to switch from good old text content into more splashy Flash version, just like what Lisa Barone of Bruce Clay says.
And methinks it’s good for Google to change Picasa’s name into Google Photos.