SEO in China Part 2

Almost three months since I posted the first blog on SEO in China, here’s the follow up statistics.

According to China Internet Network Information Center, here’s the 2005 search engine share in the market:

Beijing

  1. Baidu – 51.5%
  2. Google – 32.9%
  3. Sohu – 4.6%
  4. Sina – 4.0%
  5. Yahoo! Search (3721, Yisou, Yahoo! China & Global Search) – 3.7%
  6. Others – 3.3%

Shanghai

  • Baidu 43.9%
  • Google 38.2%
  • Yahoo! Search (3721, Yisou, Yahoo! China & Global Search) 4.6%
  • Sohu 3.9%
  • Sina 2.5%
  • Others 6.9%

Guangzhou

  • Baidu – 48.0%
  • Google – 28.7%
  • Yahoo! Search (3721, Yisou, Yahoo! China & Global Search) – 7.4%
  • Sohu – 3.8%
  • Netease – 2.5%
  • Others – 9.1%

For new search users (6 months or less), the following search engines are used primarily:

  • Baidu – 48.2%
  • Sohu – 19.6%
  • Google – 12.5%
  • Sina – 7.1%
  • 3721 – 3.6%

What users search and where (in order of preference)

  • Web pages and web sites – Google, Sohu, Baidu
  • Downloadable music – Baidu, Google, Sohu
  • Shopping – Google, Sohu, Baidu
  • Reference – Google, Baidu, Sohu

(To be continued)