Simple SEO Checklist

For people who are new to search engine optimization, you don’t have to learn a lot before you can implement a successfully optimized web site. One important element to successful search engine optimization is common sense.

The purpose of building a web page is to convey a message to human visitors who came to the site out of search engine results or referred to by other pages. They might be people who are researching for something or looking to buy something. In order to compel them to act on certain call to action such as subscribe to a newsletter, buy a product or send an enquiry, the page must address to a visitor’s needs:

  • The page must be of good quality, with absence of grammatical or spelling errors.
  • The page layout must be clean and content is placed in a conspicuous location.
  • Placement of alternate text on images and other items that address accessibility issues.
  • Providing enough content without artificially stuffing a page with targeted keywords.

Now, to optimize the site we also think of the following checklist of items we need to be aware of (in no particular order):

  1. Domain name age
  2. Page title
  3. Anchor text
  4. Server headers
  5. URL canonicalization
  6. Alt text
  7. Subdomain vs subfolder
  8. Meta description
  9. Page title
  10. Sitemap
  11. Keyword prominence
  12. Menu structure
  13. Redirection methods
  14. Freshness of page
  15. Quality of backlinks
  16. Language
  17. Theme of topics
  18. Usage of frames, Flash and non-navigable elements
  19. Linking method
  20. File and folder naming convention
  21. Text heading and style
  22. Keyword selection
  23. Implementation of robots.txt
  24. Dynamic page handling
  25. Session ID management

If you have any question about any of the items I enumerated, feel free to send me a message at elmer.w.cagape at I plan to dedicate specific articles on each of them.