Singapore Internet Users Behavior Report 2009

Big Social Network, Entertainment Fans

comScore released its first findings on Singapore Internet scene. The report includes a list of most visited online properties as measured by comScore World Metrix service, and top search properties, based on the comScore qSearch service.

  • In February 2009, more than 2.5 million people aged 15 and above accessed the Internet from home and workplace.
  • The same number of people viewed an average of 1,785 pages of Web content and spent about 21 hours online.
  • Online communication, entertainment, and social networking sites top the list of how users were most likely to spend their time
  • Singaporeans spend 14% of their time on Entertainment category, which covers websites such as YouTube and Mediacorp.
  • Social networking accounted for 8% of time Singaporeans spend online.

Top Site Categories in Singapore
Based on Time Spent February 2009

  Minutes Spent
Total Internet 100%
Instant Messengers 24.2%
Entertainment 13.8%
Social Networking 8.0%
E-mail 5.7%
Online Gaming 2.4%
Search/Navigation 2.3%
Blogs 2.1%
Business/Finance 1.9%
Community 1.5%
News/Information 1.3%
All Other Categories 37.0%

Data excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.

Source: comScore