Site Search Box within Google Search Results – SEO Hong Kong

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Site Search Box within Google Search Results

Google continues to experiment in its quest to improve user experience. Google Experimental Search has a variety of experiments we can join to improve layout and the way search results are presented (not pick search results ourselves obviously).

To me it’s like a wiki thing where users are empowered on getting their voices heard and changes are applied for their benefit.

Search Box within Search Results

One of the latest changes made within the search engine results is the addition of site search box within the search engine results for specific set of keywords. In the example shown, we don’t even have to go to Amazon.com to search for for books or CDs. If you search for amazon, one of the results (if not the top one) will show a search box that says “search amazon.com”. Once you enter your keyword, it does not go to Amazon.com’s search results page. Instead it remains at Google’s search engine results page, with a list of results whose links point to Amazon.com.

To me this is helpful for sites that don’t have very effective site search facility. One example of this is the HK Government site, which keeps me guessing which result contains the information I am looking for. This feature acts similarly as the Google Custom Search, which utilizes Google’s spiders to retrieve results within a specific site.

Update: Google labels this product as “teleporting“:

Through experimentation, we found that presenting users with a search box as part of the result increases their likelihood of finding the exact page they are looking for. So over the past few days we have been testing, and today we have fully rolled out, a search box that appears within some of the search results themselves. This feature will now occur when we detect a high probability that a user wants more refined search results within a specific site. Like the rest of our snippets, the sites that display the site search box are chosen algorithmically based on metrics that measure how useful the search box is to users.

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2 Comments

  • Elmer W. Cagape on Mar 07, 2008 Reply

    IMHO, some internal site searches provided by these search engines just don't provide good quality search results. As an example posted in my post, the HK Government website doesn't work well.

    That said, it doesn't mean we can expect a site search available for Gov.hk within Google search results soon. Nor we can conclude that Amazon's internal site search sucks.

    I think Google looks at sites where it's highly likely to perform search within the site such as large-scale government sites, schools or popular CD/DVD shops, bookstores or shopping sites. A common thing among most of these type of sites is that they have shopping carts or facility for online payment. Which is a good characteristic of sites Google should pursue on implementing this new feature.

  • J-MA on Mar 07, 2008 Reply

    Any idea's how Google works out that the users want a more refined search within a specific site?

    Through the current data with sites using the Mini-Googke search box?

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