In case you haven’t noticed, Google now displays longer snippets for certain search queries. Take a look at the following search results.
Using “dh placement fee” search query
Using “story how much placement fee dh in hongkong” search query
The first query is shorter, composed of just 3 keywords. The search results displayed shorter snippets. Snippets are pieces of text content that appear below the hyperlinks on search results. The second query is longer, now with 8 keywords. Google now displays longer search snippets, supported by its official statement in its blog post:
When you enter a longer query, with more than three words, regular-length snippets may not give you enough information and context. In these situations, we now increase the number of lines in the snippet to provide more information and show more of the words you typed in the context of the page. Below are a couple of examples.
I used to think that the longer search queries will yield fewer search results and Google didn’t need to revise the snippet length. Maybe display suggested alternate search terms. But now, Google argues” this update “can better understand associations and concepts related to your search, and one of its first applications lets us offer you even more useful related searches”.
I wonder now if such longer description can still be called snippets. Somehow, this development could pave way for us to revise META description contents of our pages, to provide more meaningful information to those who enter more specific (read: longer) search terms.