Stone Age Marketing

A friend once asked whether submission to search engines is still a viable business, I said it should no longer be. But as he showed me a page about a Hong Kong web design company promoting a service called “Web Promotion” I come to realize that you can still make money by telling webmasters in Hong Kong you charge less than a thousand dollars for submitting their website to hundreds of search engines online.

I am referring to WebStudio, a web design company in Hong Kong that offers “Search Engine Submittal” service. As its page explains, it will do the dirty work of submitting your website to “thousands of search engines” for just HK$800.

WebStudio begins with a confident introduction:

Site Promotion is really not that difficult. It just takes a little bit of effort, a little bit of thought, and a fair amount of patience.

No, I did not fall from my seat when I read the statement. I thought maybe the author was just so excited to share about this service.

I am not setting up this blog to bash others and trying to elevate myself. I was just upset that some companies continue to offer service that don’t work anymore. Even search engines have explicitly warned against this practice:

Beware of SEOs that claim to guarantee rankings, allege a “special relationship” with Google, or advertise a “priority submit” to Google. There is no priority submit for Google. In fact, the only way to submit a site to Google directly is through our Add URL page or by submitting a Sitemap and you can do this yourself at no cost whatsoever.

In short, you don’t need to pay to get listed. And you don’t need too many search engines to submit your website to. Most of them generate negligible or no traffic at all because very few know they even exist. Just submit your site in Google (for free) and that’s it. You can do the same for Yahoo! and Live Search (both are for free, too).

Save your HK$800 instead of paying WebStudio. There are better ways to spend that money.