Taking Care of Reputation in Public Forums – SEO Hong Kong


Taking Care of Reputation in Public Forums

Taking care of personal or company reputation online

In some occasions, public forums are places we can easily lose some of our well-guarded reputation. In the context of this post, what I am referring to is some business person who tries to put his/her best foot forward in order to gain good impressions from prospect business partners. At the same time, in the background, this person scrambles to fulfill certain promises made to an unaware business partner.

Look at the image above and read the contents. For those who find the graphic not legible enough, it shows a message of a forum member asking for clearer definitions of certain web analytics metrics. The question perfectly makes sense; we can’t expect everyone to be very good at every thing.

The problem was the identity he (or she) is using. He is using the name of the company (I believe) he is working for. Worse, the slogan at the footer shows he is working for a company that’s a web design and web development expert. Again, there’s nothing wrong to ask question if we don’t know. While he appears to be honest, he can’t pretend to know something (if he belongs to a company that is a “web design and web development expert”) if it shows he doesn’t know even the basic information an expert ought to know.

It’s not good to conclude his association with the links he posted on his signature but it will be simpler for him not to place the links below. Signature links are part of old tricks to achieve link popularity.


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  • Elmer W. Cagape on Jan 28, 2008 Reply

    The main point is how you represent your company through the type of posts you make on the forum. In e-mails, it's slightly different because only recipients read it (unless, of course, distributed to the public).

    How can I trust someone who claims to be an expert if I find him/her actively seeking for advice in public forums about an issue that has something to do with me or my company?

  • maneck on Jan 28, 2008 Reply

    Signature links are not old tricks for link popularity.. signature links make good sense from many perspectives and one could argue part of email communication best practices..

    If you write a company letter or send a fax and do not spell words properly or use poor grammar then it will reflect on yourself and the organization you represent. The same applies to your conduct, in face to face meetings and all manners of life..

    I don' think this is an issue of reputation in public forums. It's an issue of just conducting yourself and representing your company well in all instances…

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