Timing is Everything: Baidu’s Success in China

Diners often plunge their chopsticks into shared entrees at even the most upscale restaurants here. This mouth-to-plate maneuver might be considered a faux pas in the germphobic West, akin to George double-dipping a chip in “Seinfeld.”

But appreciating such cultural differences is what Baidu.com Inc.’s chief financial officer, Shawn Wang, says gives the Chinese search giant unique insight into the country’s 1.3 billion people as it competes with American rivals such as Google Inc. and Yahoo Inc.

This is a good read for those who aren’t aware of Baidu’s humble beginnings and how its founders set up the business at the right time.

Read more from the LA Times.