One benefit of doing search engine optimization (SEO) is that it helps check on sites that provide negative impression of our sites. This whole process belongs to a discipline called Online Reputation Management. While I won’t say that SEO doesn’t solve all public relations woes nor is the only solution available, it provides the key in unearthing the source of the problem and address some of the issues.
Different sites posting negative news vary from authoritative government sites to obsolete bulletin board posts.
A list of such types has been neatly covered by Copybrighter. The first step to addressing our site’s PR issues is to identify each of those sources and learn how to address them.