Why Long Page Titles is Bad for Social Media

I am a fan of Marketing Interactive, a magazine which provides me with timely updates on advertising and marketing. Needless to say, reading the online and print magazine helps me figure out how the direction of the industry in the region is pointing to.

One unsolicited advice though is that I noticed Marketing’s website has used long page title values. The impact may not be very visible when you are in the website, as you barely pay attention to the page title and focus more on the body content of the site. For SEO’s sake, it’s important to optimize page titles but that’s not the main issue in this blog entry.

Using long page title has a particular disadvantage when using social media tools like Tweetdeck, a Twitter application. Have a look at the following image.


I clicked on an interesting story update posted by Marketing in Twitter. I am using Tweetdeck whose setting provides me with a preview URL I can check before proceeding to the destination page. In the case of Marketing, the long page title pushed the URL field further down that it’s no longer visible to me. No amount of effort is possible to make the URL visible as the preview tool’s size can’t be laterally adjusted.

Note that this doesn’t happen to all Twitter updates. I tested links using bit.ly shortcut URL and they’re fine. The problematic URL happens to be from Tweetmeme URL preview which uses TinyURL shortcut tool. Since we can’t control which URL shortcut tool everyone uses when updating Twitter, it’s best to shorten the page title to a manageable length. A page title about 50 characters long should be safe enough.