WTF Is My Social Media Strategy: Random Social Media Strategy Generator

Aspiring social media practitioner and in urgent need of inspiration indispensable source of social media “strategy” to propose to clients? Fret no more, as a website developed by a UK branding company provides you with a handy strategy, one page reload at a time.

social-media-jargon-generator

Built by Mike Phillips, a social media and engagement planner at a UK branding company called Lawton Communications Group, “WTF Is My Social Media Strategy” is a social media “strategy” generator. Put humorously, a visit to the website gets instantly rewarded with a randomly generated social media objectives. Unconvincing? Not a problem. Press [F5] and you’ll get another one.

A list of “strategy quotes” includes the following:

“Facilitate audience conversations and drive engagement with social currency”
“Maximise breakthrough by leveraging influencers”
“Amplify word of mouth by motivating influencers”
“Humanise the brand by driving the audience conversations”
“Harness social currency to drive buzz”
“Drive break through conversations with an engaging viral”
“Utilise social currency to amplify experiences and drive conversations”
“Maximise buzz by driving word of mouth from relevant influencers”
“Increase organic growth by exposing audiences to the brand through breakthrough viral communications”
“Encourage positive conversations to drive advocacy”
“Target influencers with engaging assets to act as platforms for conversation”
“Provide brand ambassadors with compelling conversation hooks to enter into communities and fuel advocacy”
“Expose new and relevant communities to the brand by providing assets to encourage brand evangelism”
“Enhance the customer experience by facilitating authentic conversations”
“Expose new users to the brand through organic conversations”
“Build loyalty & increased engagement through ongoing conversation and brand experience”
“Strengthen the emotional connection with the brand by building relationship”
“Maximise the customer experience, driving engagement and bringing the brand alive”
“Ignite the existing community and attract new members by amplifying the experience with relevant and engaging content”
“Identify relevant and compelling hooks for the audience, create content around the hooks and integrate it into their social repertoires”
“Activate audience by giving them compelling social experiences, encouraging advocacy”

Each of the quotes is composed of a combination of verbs and common jargons used and abused in social media (community, conversations, engagement), hoping to trigger an insight a client might consider approving.