Setting up goals helps determine whether our SEO strategies are working or not. But in some cases, setting them up is a bit complicated than usual. Let's explore how we simplify tracking of goals on self-loading pages.

Analytics Tip: Setting Goals for Self-Loading 'Contact Us' Pages

Early in November, I was privileged to speak before communication students of City University of Hong Kong. I had a 30+ slide presentation regarding the basics of search engine marketing, including search engine optimization, pay per click advertising, measurements and best practice guidelines.

SEM Session at City University of HK

Google search engine results now serve pages with better local search association. The search engine giant is increasingly focusing on serving local results and local modifiers are sometimes not even a necessary part of search queries. I will discuss the impact of local search to local business owners and how we can track both online and offline marketing campaigns.

How to Track Offline Campaigns for Local SEO

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Welcome to SEO HK

    SEO Hong Kong is a search engine marketing firm based in Hong Kong focused on online marketing services. Its services include SEO consulting, SEO courses, web analytics consulting, paid search, link building and social media consulting.

    SEO Hong Kong is based in Tseung Kwan O, Hong Kong. Get to know more about Elmer W. Cagape, founder of SEO Hong Kong.

    SEO Consulting
    SEO Hong Kong provides advice and strategic recommendations for website owners who aim to improve their search engine visibility to attract more targeted audience and generate better brand awareness.

    SEO Courses
    For website owners, marketing agency professionals, designers and developers who want to develop search engine friendly websites, SEO Hong Kong offers short-term courses and lessons.

    Web Analytics
    SEO Hong Kong offers web analytics setup, installation, tracking and report generation for website owners, webmasters and marketing staff.

Why SEO is Important?

Search has become the second popular daily online activity, with almost half of all Internet users visiting search engines to look for information. That information could be related to your business or services.

Online Activities Share
Email 60%
Online Search 49%
Check News 39%
Check Weather 30%
Research Hobby 29%
Surf the Web for Fun 28%
Visit Social Networking Site 13%

If your site doesn't rank well in major search engines such as Google, Yahoo! or Bing, you miss out on a lot of potential traffic to your site. Also, potential customers using search engines won't see your site and they could be looking at your competitor's. Otherwise, your
competitors could be optimizing their sites right now.

Why Search Marketing is Unique?

Search marketing does not interrupt consumer behavior unlike other advertising media. With search engine marketing, your potential customer is the one actively seeking information such as your services, products and related information available on your website.

Search marketing does not push customers to perform certain actions. Customers voluntarily choose to go to search engines, type in search queries and click on link from search results they are looking for. If your site ranks well, that customer could be well on his/her way to your website.

Contact Us

Mobile: (852) 9490 9821

2102 21/F Ho Ming Court,
9 Kai King Road,
Tseung Kwan O, Hong Kong
(Google Map)

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