Why Search Marketing is Important?

1. 1. Search has become the second popular daily online activity, with almost half of all Internet users visiting search engines to look for information. That information could be related to your business or services.
   
   

   Online Activities	Share
   Visit Social Networking Site	13%
   Surf the Web for Fun	28%
   Research Hobby	29%
   Check Weather	30%
   Check News	39%
   Online Search	49%
   Email	60%

2. 
   2. If your site doesn't rank well in major search engines such as Google, Yahoo! or Bing, you miss out on a lot of potential traffic to your site. Also, potential customers using search engines won't see your site and they could be looking at your competitor's. Otherwise, your
   competitors could be optimizing their sites right now.

Why Search Marketing is Unique?

1. 1. Search marketing does not interrupt consumer behavior unlike other advertising media. With search engine marketing, your potential customer is the one actively seeking information such as your services, products and related information available on your website.
   
   
2. 2. Search marketing does not push customers to perform certain actions. Customers voluntarily choose to go to search engines, type in search queries and click on link from search results they are looking for. If your site ranks well, that customer could be well on his/her way to your website.